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Okay, a bit too 18th century, so I’ll modernize his quote. In short, logic suggests that if you do someone a favor, they’ll reciprocate. Not so, according to the theory. You are more likely to receive a favor from someone if they have already do…

To Become Super-Likable, Practice “The Ben Franklin Effect”
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Barry Davret

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Robert Pacilio
Robert Pacilio

Written by Robert Pacilio

1.4K Followers
2.4K Following

San Diego County “Public School Teacher of the Year.” (32 year veteran) Author of five novels & a memoir available on Amazon and at www.robertpacilio.net.

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