Walter. When SD Union ran a cover story about my new book “Meet Me at Moonlight Beach” because I had the support of columnist Karla Peterson ( over the years of mutual admiration), BOOM ! 35 books sold online in a week and Barney’s and Nobel already ordered copies of it and some of my other books. So the stars aligned….but as a self published author that all the heat it generated.. the novel continues to sell, however.